Cote d'Ivoire Media Centre

Health promotion is a crucial pillar of good health and well-being, empowering people with the knowledge to prevent disease and respond to epidemics.

To reach a wide audience and raise health awareness, Côte d'Ivoire has established a local radio network that connects hundreds of community radio stations.

Radio Santé, a key part of this network, focuses specifically on health promotion.

To reduce maternal and infant deaths, Côte d'Ivoire is implementing strategies to promote births in health centres with qualified personnel.

In Odienné, a WHO-supported collaboration between matrons and midwives is helping to ensure that more women deliver in health facilities.

In 2021, WHO supported the health authorities in the Gbêkê region of northern Côte d'Ivoire to launch the "Gbêkê Là-Haut Là" initiative.

This program aims to reduce maternal deaths by enhancing the skills of the health workforce, particularly midwives, in managing obstetric complications such as postpartum haemorrhage—the leading cause of maternal death in the country.

Over three years, the initiative seeks to reduce avoidable maternal deaths by 75% from 2022 to 2024, with a targeted annual reduction of 25%.